Najmah Salam

Into Games | UK’s leading charity for social mobility in games industry

HEAD OF BRAND (2024 - PRESENT)

• Created a marketing playbook for training products: Established a regular cadence for promoting Into Games’ Sprints and increased awareness of the product, as well as creating a suite of branding assets so team members could confidently communicate about the product to our audience.

• Launched a new product, Slow Game Club: Built the website and supporting systems, designed branding assets and supported with community and events planning. I also acted as project manager, directing and supporting team members by holding regular stand-ups and maintaining a Kanban board.

Self-employed | Marketing consultant for gaming and tech

FREELANCE MARKETING CONSULTANT (2023-2024)

• Empowered small businesses: Provided strategic marketing and design consultancy for clients in the game and tech space, especially in the realms of 

• Shaped global conversations: Presented at international industry events, Marketing Technology Festival (Utrecht, NL) and Litmus Live (Boston, USA) as well as appearances on podcasts.

• Nurtured digital marketing talent: Delivered impactful training and coaching, equipping learners with essential skills and land placements.

Filtered | AI learning tech startup with enterprise clients

HEAD OF MARKETING, B2B (2022 - 2023)

• Transformed Go-to-market with "Content Chaos" narrative: Deep market research fueled a bold positioning shift, leading to increased market awareness and boosts in new customer acquisition.

• Pioneered content intelligence in L&D: Spearheaded content marketing initiatives to launch a new product category, Content Intelligence.

• Built a dynamic B2B content engine to drive demand: Planned and executed a customer-centric, SEO-driven content strategy.

E-COMMERCE MARKETING MANAGER (2021 - 2022)

• Streamlined customer services: Product and best practices training increased resolution rates, leading to higher customer satisfaction.

• Increased SEO-driven discoverability: Targeted optimisation strategies increased organic website traffic and dwell time.

• Optimised business performance with data: Actionable insights from marketing and business data optimised campaigns, achieving 10% cart abandonment reduction and 8% average order value increase.

EMAIL MARKETING MANAGER (2021 - 2021)

• Boosted engagement & sales with personalised promotions: Customer.io emails, tailored with Liquid, drove overall increase in clickthroughs and revenue.

• Nurtured relationships & earned loyalty through automated lifecycle emails: Built onboarding, win-back, and loyalty campaigns that increased customer retention by 13%

• Elevated customer experience with personalised journeys: Integrated live data from TalentLMS and Shopify to fuel highly relevant communications.

Help for Heroes | Charity supporting wounded veterans

DIGITAL MARKETING EXECUTIVE (2019 - 2021)

• Revamped designs and automation: Accessible email updates drove higher registrations, donations, and conversions.

• Seamless operations & reporting: Data Studio dashboards and DotDigital training empowered teams for improved transparency and execution.

• Enhanced collaboration: Partnered with PPC agency to optimise campaign strategies and maximise impact.